I think I’ve found a niche in the market. I probably should apply to Dragon’s Den. There’s millions to be made.
What doing? Making the perfect school run coat.
You’d think the fashion designers would’ve cracked it. Apparently not.
Of the thousands of coats on the market, when you combine with the school run they’re basically useless. And when I say thousands, I can guarantee I have scrolled through more internet shopping pages than Hilary Clinton has sent emails. I practically have RSI from clicking ‘add to basket’ and then changing my mind.
The problems – there are several…
- Coats without a hood – useless. Have you tried the school run in the rain while carrying your children’s rucksacks, your bag, grasping the hands of your kids AND holding an umbrella? No, doesn’t work. A hood isn’t optional. Many things leave your world once you’ve had a child – sleep, your social life, your disposable income, add an umbrella to that list. They’re pointless to you now.
- Coats that aren’t warm enough. So it has a hood. You think you’re onto a winner. You’re wrong. That rain mac seemed such a good idea in the heatwave of September, but wait till January and you’re going to be regretting that choice while stomping to school in the snow and freezing your tits off in the line of parenting.
- A coat that makes you look like you hate fashion. I’m no Kate Moss, but hell, I like to dip my podgy toe into the trending clothing pool on occasion. Want to mix a fashionable coat with the school run? That ain’t gonna happen sister. Because quite frankly the coat that does offer all-weather protection and includes a hood is going to make you look like you’ve never set foot in a clothing shop and buy most of your outfits from shops that cater for hardened ramblers.
- A fail on the keeping dry front. So I’ve found a few that have hoods, look toasty warm and make me look like I’ve flicked through Vogue once or twice in my life. So I do what every consumer in 2016 does – scrolls down to the reviews. “Q1 – will this be rainproof?” Answer: “No – you’ll get wet in a shower”. That’s fucking helpful then. I’ll plan this one for my trip to the Bahamas. Yet another coat fail. Sigh.
So what does this leave me with? A limited range of coats that include ‘maroon’ in the colour options and make me look like I did at the beginning of my Slimming World journey. For fucks sake. How can it be that hard?
In the very limited chance anyone who designs coats will ever read this I’m going to say some phrases that may help you be onto a winner for the THOUSANDS of mummies out there who take their kids to school in the rain and want to look semi-OK in the process:
- RAIN PROOF
- FLIRTING WITH FASHION
- NOT OVER A MILLION POUNDS
- HAS A HOOD
- DOESN’T MAKE ME LOOK LIKE A KNOB
Tick those boxes and I think you’ll have yourself a little gold mine.
Until then I’ll be the one that is either shaking in my rain mac, has dripping wet hair or looks decidedly dull in my all-weather-terrain coat that should be worn by someone over 60 who goes rambling.